Users will soon have a updated setting that enables them to cut down on the volume of AI-made videos appearing in their feeds. This initiative comes as the platform announced that it currently hosts in excess of 1 thousand million AI-generated clips.
Pilot Phase and Launch
The update is being tested over the coming weeks before a widespread rollout. This development comes amid a rise in content created by AI, spurred by new content generation software.
AI Proliferation Online
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on another major platform exclusively feature clips produced artificially. A significant portion of this content is deemed low-quality AI content, a label for poor-quality, mass-produced content that is often illogical or surreal.
Based on user feedback that many people appreciate content produced via AI tools, from AI artwork to science explainers, and we want to provide users the ability to increase or decrease of that, based on their own preferences,” commented a platform representative.
Scale of AI Content
The platform disclosed that there are now 1.3bn videos on its service labeled as artificially created. Overall, over 100 m pieces of content are uploaded to the service each day, making clips made by AI a limited part of its overall inventory.
User Control Features
Users will be in a position to reduce or increase the level of AI content they see by using the “manage topic” option in the application and choosing AI-made media. Further subjects that can already be controlled under the filter include current affairs, style, cosmetics, and dance.
AI Disclosure Rules
Its policies oblige content makers to label convincing AI-generated content, and it prohibits harmful fake videos of celebrities or crisis events. Any realistic artificial content that is not labeled can be removed under its user guidelines.
Additionally, the platform will now apply an artificially created watermark to content created with its built-in AI features, or detected by an industry-wide initiative for recognizing AI-generated material. This step is intended to stop users from seeking to bypass the tagging system.
AI Literacy Programs
The company is also establishing a $2 million educational fund for specialists and organizations to create learning resources about responsible artificial intelligence. This program will benefit charitable organizations focused on training computer science.
Moderation Strategy
The video-sharing app has justified its safety measures, amid debate over intentions to make redundant numerous content moderators in the UK. TikTok is planning to eliminate a significant number of roles in its content moderation department in its British office, with worker representatives and internet security professionals voicing alarm that staff are being displaced by machine-led review.
A company official stated that people-led review would still have a role, but automated tools can safeguard staff by filtering out the most graphic content ahead of it has to be seen by humans. The platform announced a 76% decrease in explicit and harmful content handled by content reviewers over the last 12 months due to intervention by its AI tools.
We believe it is crucial to balance people and machines to maintain a secure environment,” the official commented. “We’ll have staff as integral to the approach, but we also think it’s extremely critical to reduce exposure to unsafe media as rapidly, which is the area in which a lot of the machine support is making a difference work at speed.”
